Archive for November, 2006

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November 15th, 2006

McDonald’s Integrates Mobile/Online Channels

A few months ago, I registered with McDonald’s online after entering a sweepstakes on my cell phone with a short code. Since then, I have been receiving emails for which I opted in. They have been pretty hit or miss in terms of leveraging the fact that they sourced me from the mobile channel. Since launching their Monopoly Best Chance Game, they have been sending me emails about once a week to update me on current prizes. About a month ago, there were ring tones. Now there are Jamdat games. Finally they hit the market with matching email content – whether intended or not – to channel.

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CATEGORIES: Wireless
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November 3rd, 2006

Owning the “air” (?) on your property

The FCC ruled yesterday that Boston Logan airport can’t forbid it’s tenants from setting up their own Wi-Fi networks. See article.

I think it’s the right decision – that’s the point of unlicensed spectrum. No one owns it. You can’t have all of the benefits – scale, low cost, standards, interoperability – if it’s not.

Living in a city though, I understand the frustration. I can “see” quite a few access points from my flat in SF. I dread the day that a Muni network is overlayed or my neighbors set up 802.11n.

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CATEGORIES: Wireless
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November 3rd, 2006

Disney MVNO Marketing Shifts to Value

See article.

It always seems to come back to value. Gutsy to ask your customers to commit to two years, but the right thing to do.

Saw an ad for a Steamboat Willie LG phone on the site as well. Who is Steamboat Willie?

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CATEGORIES: Wireless