September 3rd, 2009

65 Million Mobile Facebook Users!

Wow! They have 250 million users overall. They have 65 million mobile users! Extrapolating from our data, we would say that the majority of these mobile users are also PC-based Facebook users – but not all. (That will be the subject of my next research piece.)

There are a number of reasons in my opinion why Facebook is doing well on mobile. First, there is the demographic factor. Frequent users of Facebook tend to be younger. Younger adults and teenagers are the heaviest users of data services. The more frequently one wants access, the more likely one is to seek access throughout the day … and what better mechanism that a personalized, connected device like the cell phone? Second, I’m more likely to be doing something interesting that I want to tell my friends about while I’m away from the office or the home. How interesting is it to post, “yeah, I’m at home working or watching TV.”

What I would add though is that despite the natural fit, one of the key reasons that I think people use Facebook on their cell phones is because the experience is so good. I just finished a report that uses Facebook as a case study for  those who are building mobile services. People would still use a mobile version of Facebook if it weren’t good (we have many examples of this phenomenon), but Facebook wouldn’t be seeing the growth and level of engagement if they weren’t providing a great experience.

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