September 3rd, 2009

Mobile Musings from Germany

So, I’ve been in Germany almost a week. I was really looking forward to this trip – I was expecting to see promotions for mobile services everywhere. Was hoping to take home some new case studies for how mobile is being used in services, retail environment, rental bookings, etc. I can’t find them … can anyone help?

I also expected to see a teenagers and young adults obsessed with their cell phones – texting, playing music, watching video, etc. I’m surprised how invisible cell phones are. They aren’t sitting on the dinner tables. They aren’t ringing. People aren’t checking messages constantly.

While refreshing, it does have me wondering where the opportunities will be for mobile marketing and commerce. We may yet not be looking here – at least to Germany for a glimpse of our future.

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