Why bother with mobile if the experience is going to be so bad?
I was just looking at a receipt in an email update from B&H Photo in New York. They encouraged me to get an update of my order’s status on my cell phone. So, I typed in a long order number and sent the message off to the short code 22634.
I received an SMS back with my order number and a tracking number. The order number was “live” so to speak – I clicked on it and it tried to iniative a phone call. Stupid. The order number wasn’t a link to ANYTHING?!?!?!!? Not a quick link to FedEx or UPS. Simply a number. I guess when I can copy/paste on my iPhone in another few weeks, this could prove to be useful information.
In any case, “tracking number” DOES NOT EQUAL “status update.” What a terrible user experience and a missed opportunity. Maybe they’ll say that they are only part way through the integration into their back end systems, but really, this was lame.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.