Ad-Supported Mobile Video
Saw a piece on Moco’s newsletter earlier today about GoTV’s ad-subsidized video series. We did quite a bit of research on this topic this spring – there is definitely an appetite for ad-sponsored video especially among younger consumers. The open question will be whether or not they’ll pay the $6.99 for a single channel with a limited number of episodes. Today’s consumers are less price sensitive, but mass market will not be.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.