July 18th, 2006

Ad-Supported Mobile Video

Saw a piece on Moco’s newsletter earlier today about GoTV’s ad-subsidized video series. We did quite a bit of research on this topic this spring – there is definitely an appetite for ad-sponsored video especially among younger consumers. The open question will be whether or not they’ll pay the $6.99 for a single channel with a limited number of episodes. Today’s consumers are less price sensitive, but mass market will not be.

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