February 26th, 2007

Another Defeat for Mobile Spammers

Verizon won a judgement today against a wireless spammer. (See story)

This is good news for the industry broadly – advertisers, carriers, and vendors in the mobile marketing space. Only a handful of cell phone owners have received a mobile marketing message either wanted or unwanted. That said, a much higher percentage of cell phone owners are concerned about paying for unwanted messages or being bothered on their cell phone. Decisions such as these should ease consumers concerns.

See our research for more data on consumer attitudes towards mobile marketing.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Leave a Reply