January 15th, 2008

Apple’s Webclips

Lots announced at Apple today. iPhone has some software updates. One of the new features I like is the Web Clips. You could argue that they are simply bookmarks with a graphical link on the home page, but they do more. Moreover, you can sort your icons (applications and web pages) into nine different sets – basically personalizing the navigation on your phone.

We wrote about the importance of letting cell phone users choose the content most important to them in a piece we wrote last year. Much of our consumer feedback on information services points to the fact that a better experience is required to drive adoption.

Admob began publishing data a few months ago in regard to where they are publishing ads. Their data provides supporting evidence that ties the quality of the experience to page views. Impressions published on the iPhone are growing month-over-month with their share of impressions far exceeding their actual market share of cell phones.

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