September 4th, 2007

AT&T Wireless Hits Target with Strong Offering for Parents

AT&T Wireless today announced a set of web-base tools that allow parents to control spending, access, content, etc. on their children’s phones. Based on our research, the roll out of the services comes at an opportune time. Parents with children under the age of 13 years with cell phones are especially keen to have these tools – and are willing to pay. As the age of the child increases, ability to limit spending becomes even more important.

These services are being rolled out at a time when a lot of parents are signing up children younger than the age of 14 years. Our forecasts show that growth in the Tween market will be substantial for the next couple of years.

See our report for more detais.

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