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Local Content on Cell Phones | Ask Julie Ask
October 11th, 2007

Local Content on Cell Phones

Verizon Wireless announced a partnership with Verve Wireless to bring Verve’s local content to Verizon’s portal. (See Fierce story)

I realize it probably doesn’t seem like a big deal to most people, but twice as many people are interested in this service as have used it to date. Total use of the service may only be a few percent of mobile subscribers, but I think it’s going to take a lot of these little pieces adding up to create a content offering appealing to the mass market.

I also like the option of on-the-spot registration.

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