September 18th, 2007

Location-Enabled Search

Sprint announced (see Fierce story) the launch of GPS-enabled search today with Microsoft (Tellme acquisition). Tell me signed a deal with AT&T prior to their acquisition by Microsoft. GPS adds a new layer to the solution. It’s a good step forward for Sprint – takes one step out of the process for consumers. Moreover, directory assistance is one of the most commonly used services on cell phones and voice is the preferred medium to date.

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