MoCo news did a summary of some recent MVNO news driven from a recent WSJ article. The carriers have known all along what the WSJ is reporting. Statistically, zero percent of consumers choose a wireless carrier based on entertainment and/or media options. Most consumers choose based on quality of coverage and price – handset and minutes. That said, companies can still be profitable in niche markets. With more than 200 million subscribers in the US, less than one percent market share could still be more than one million subscribers. Many wireless service providers are profitable with this few subscribers.
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