July 19th, 2007

Tootsie Roll Tootsie Pop in an SMS Campaign

I had the following exchange with the Barack campaign yesterday:

I received a text message on Wednesday:

“Obama gave a major speech today on renewing our urban centers. For more about his plan, reply URBAN to this message.”

I replied “URBAN,” and I received this message:

“Obama will create an anti-poverty effort to save a generation of kids in places where they were never supposed to have a chance. Reply PLAN for more.”

I replied “PLAN,” and I received this message:(ok, and at this point, I am only replying because I’m curious just how far this will go. Not going to judge the initial message as completely unworthy of being a text message, but it’s borderline)

“He has a plan to provide families the support they need to raise their children. Reply READ for more.”

I replied “READ,” and I received the following message:

“Obama’s plan also contains job training to help people find work and make that work pay. Text NEXT for more”

I replied “NEXT,” and I received the following message:

“Barack wants to help inner-city businesses access the capital and resources they need to create a stronger business climate. Text MORE for more”

I replied “MORE,” and I received the following message:

“Americans have access to safe, affordable housing. Text QUOTE for a part of the speech”

I replied “QUOTE,” and I received the following message:

“‘What we can do is make our neighborhoods whole again. What we can do is retire the phrase ‘working poor’ in our time.’” For more: www.barackobama.com/speeches”

Phew.

Anybody remember those commercials for Tootsie Roll Tootsie pops when you were young. Was it an owl up in the tree? Tootsie roll has it posted on their site for those interested.

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